INTRODUCTION:
Designing a corporate website that showcases C&C’s regional presence, heritage, strengths to support the rebranding.
BUSINESS CHALLENGES
Cycle and Carriage appointed us to develop a brand-new regional Cycle & Carriage website as the main client facing platform to showcase:
- the regional presence, heritage, strengths and the new C&C brand promise, 'Exceptional Journeys'
In addition, the client would be celebrating its 120th anniversary. This new website will double up as an "anniversary website" – communicating the brand's heritage and achievements and celebration this remarkable milestone. Hence the team had to work within a very tight timeline.
APPROACH
UX Discovery
We developed a site architecture around the key target audiences for the website.
These were identified through discovery workshops with the client team. The key target audiences for the sightwere:
- The investor
- Business Partners
- Prospective Employees
- The car buyer
FEATURES:
Key highlights of the site include;
- Gateway to country and local car brand sites
- Blog
- History showcase
TECHNOLOGY:
- This site was implemented on Sitecore.
CLIENT OUTCOMES:
- Delivered the site within a tight timeline to meet the client's requirements for it to celebrate the 120th anniversary.
- Cyclecarriage.com is the top automotive distributor site in Singapore (Source: Alexa.com)
