CHALLENGE
The fund launch is supported by a limited distribution network. Normal channels, via retail banks and investment advisors are not available to Lion Global.
The brief specified a very large target audience comprising anyone who could spare $100 to invest in the fund.
APPROACH
The Fund lets the retail investor access a specially selected portfolio of companies with innovative technologies, products and disruptive models that have the potential to change the world. Because LGI has a limited distribution network, the brief was to take the product directly to consumers who can spend as little as $100 to start investing in the fund.
A series of videos were shot around candid interviews with the target audience and helped formed the basis of the banner campaign. A specially designed microsite LGIDirect.com.sg helped to drive qualified leads to online partners for the purchase of the funds. To reach a wide audience in a cost effective manner, the message was delivered entirely through digital channels, Google search, display and YouTube, reaching millions which generated hundreds of thousands of visits to the website.
EXPERTISE
- Google Search Marketing
- Google Display Network
- YouTube Advertising
- Video development
- Website design & revamp
- Content Creation
- Visual Design
- Front end coding
