The Mission Marketing Group plc, the national marketing communications and advertising group, announced today its acquisition of 70% of Bray Leino Splash.
Bray Leino Asia will rebrand as ‘Bray Leino Splash’ with immediate effect, and plans are already afoot to incorporate a similar strategy for other Mission Agencies.
With offices in Singapore, Shanghai, Hong Kong, Malaysia and Vietnam, Splash works with some of the leading Client Companies in the region, including leading local and multi-national banks.
Poppy Robinson, Mission Agency Bray Leino's Regional Director in Singapore, commented:
“Splash is the perfect fit for us - whilst their core offering is Digital they will provide us with the platform to build our Marketing Services expertise across Asia-Pacific markets. In effect, this deal works for us on many fronts. On the one hand, they will work closely with our Digital teams in our UK Agencies to provide resources and, on the other they will represent the many Agency Clients who are eager for us to deliver our services in the region.”
Lee Kuok Ming, Splash CEO commented:
“We had been looking to partner with a European Group for some time and had received a number of offers but this one really worked for us. The synergies are unlimited and we believe that with the help and resources of Bray Leino and the missiontm we can develop our business far quicker than would be the case on our own. We are already working with Bray Leino and the results of those projects have been most encouraging.”
David Morgan, Group Chairman for the missiontm commented:
“This is a truly Client-led initiative in that for a number of our Clients we are already delivering campaigns in the region and this acquisition can only help them benefit from Splash’s market knowledge and region reach. They are a great, young, vibrant team who have created some innovative techniques and ideas that we are looking forward to introducing to our Mission Agency Clients in the future.”
To discuss how Bray Leino Splash can help your business expand into the Asia Pacific region, contact Regional Director Poppy Robinson,probinson@brayleino.co.uk
