Bray Leino Splash Gifts Bursaries to Empower Needy Students at Singapore Institute of Technology
Bray Leino Splash Gifts Bursaries to Empower Needy Students at Singapore Institute of Technology
Welcome to our reading corner
Conversations@BLS: From Singapore to Shanghai: Navigating Culture, Challenges, and Success in a Dynamic Business Landscape
Conversations@BLS: From Singapore to Shanghai: Navigating Culture, Challenges, and Success in a Dynamic Business Landscape
Conversations@BLS: What are the secrets to excelling in account management?
This week, in Conversations@BLS, we speak with Ananya, to learn her secrets to keeping her longstanding financial services client happy.
Conversations with the CEO: How do we make continuous learning a part of our company culture?
This week, we start a new series of Conversations@BLS with different team members to understand what makes them tick, and what drives some of the practices and culture behind the agency.
Sustainable website design? Do clients say yay or nay?
In my work, when clients brief in a website revamp, they are often looking to improve the user experience, add more content and/or functionality or overcome problems with an outdated content management system that is struggling to scale with their organisation's needs. In expressing their vision for what the new site should be, we often hear a “world-class” user experience where customers can interact or engage with products, content and services intuitively, with ease and efficiency.
How to Build a Sustainable Website: An Introductory Guide
The internet has certainly made all our lives far more convenient and connected than it has ever been. Yet, the environmental impact of the world wide web is an area of increasing concern. Melbourne-based CEET research center’s study revealed that the
internet accounted for 1.5% to 2% of the world’s energy consumption back in 2013 – a number that has only doubled to reach the 4% a decade later. If the internet were a country, it would rank fifth among the top energy
consuming nations.
An Introduction to Sustainable Web Design
In our previous blog article discussing the Sustainable Web Design, we discussed how “Going digital” without carefully auditing the carbon footprint of our design methodology and online activities does little to reverse the damage. In this second article, we break down the nuts and bolts of how one should go about getting a website designed with sustainability as a guiding principle.
Implementing China specific instance of Sitecore (Part 2 of 3)
Planning a proper server infrastructure plan for Sitecore requires a good understanding of your website’s eventual usage so as to ensure you can identify the right Sitecore product to adequately cater for the server load. In this article, we will focus
on Sitecore XP 9.3 as an example.
Customer Loyalty Programs: The point isn't points, it’s deeper customer relationships
Providing personalised incentives or rewards not only enhances the customer experience but ensures that companies can drive incremental behaviours such as increased basket size or purchase frequency. This article will explain how companies can evolve
from a transactional-only based rewards program by looking at a few basic principles.
Implementing China specific instance of Sitecore (Part 1 of 3)
To implement Sitecore in China can be a daunting challenge . Clients as well as their technical teams and partners will need to have extensive knowledge of how Sitecore works and a good understanding of China’s internet operating environment. The good
news is that the installation of Sitecore is relatively straightforward.
INTEGRATING KENTICO KONTENT WITH A CMS
What happens if you need to have to implement business logic to the content, for example, to display only certain articles to users who had registered and login to the website?
In this article, we will look at how we can use a CMS to integrate with Kentico Kontent to provide such functionalities.
BUILDING A HIGH PERFORMANCE INTERNATIONAL WEBSITE USING KENTICO KONTENT
There are many ways to build a high performance website, such as having servers that are powerful enough to handle the huge traffic load. However, most of these solutions require a dedicated team to manage the application and servers themselves. In this post, we will focus on building such a site using only HTML, CSS, JavaScript, Amazon Web Services S3 and Kentico Kontent Headless Content Management System (CMS).
CONTENT ENGINEERING: CONTENT STRATEGIES USED BY MALAYSIAN BANKS ON FACEBOOK
We’ve all heard it before. “Content is King”. The famous phrase was first mentioned by the one and only Bill Gates in an essay published in January 1996 rightly called “Content is King”. Today, almost 25 years later, this is more true than ever. Among the most valued metrics to measure the success of content marketing is Engagement, hence why it is so crucial to understand how our audiences react to our content in order to maximize it.
ECOMMERCE FRAUD & RISK MITIGATION
If there has been any positivity out of the current pandemic, it is that eCommerce is on the rise with lockdowns and restrictions pushing more and more consumers online to purchase. However, with this comes the growth in eCommerce fraud (also known as payment fraud) which is increasing parallel to the global increase in eCommerce payment transactions.
PLANNING FOR FEAR
As countries come out of lockdown, businesses that are usually associated with pleasure and enjoyment such as pubs, restaurants, hair and beauty salons, fashion retailers and car showrooms, face customers who might come to them in a state of heightened elation about revisiting, or in apprehension about what might happen as a result of showing up.
ARE WE LOSING THE HUMAN TOUCH? WHAT IS THE NEED FOR CONNECTION AS DIGITISATION ACCELERATES?
Walking casually into a shop, a car show room, a café. Saying hello and standing close to other people. Not thinking about who is around you and who you arehere has been any po getting near to. That all feels like a thing of the past, doesn’t it? All of this likely means exciting new business models in commerce, the acceleration of digitisation in some traditional sectors and new customer experiences. In all of this however, will we lose the human touch?
SOCIAL LISTENING AND PREDICTIVE ANALYTICS
"Social Media is an immense repository of information that, correctly used, can bring huge benefits to businesses and private or public organisations alike." We dive deep into the world of data, and more specifically with the methodology of 'Social Listening' - and how to dissect and harness its capabilities to bring real, tangible results to one's marketing strategy.
B2B MARKETING WITH WECHAT IN CHINA
As we approach a seemingly hyper-digitalised era where the days of cash transactions and handing out business cards are slowly becoming a thing of the past, particularly in China, we look into the rise and sheer influence of WeChat, particularly in B2B Marketing in China, and how it has shaped the landscape of nearly every industry in its nation.
APPLYING A DATA DRIVEN MINDSET TO MARKETING – AN INTRODUCTION
Digital Marketing and its elusive promise of complete and instantaneous visibility across all activities has tantalized marketers for the best part of three decades. The notion that any interaction between a customer is trackable, and therefore measurable has an obvious appeal to those marketers tired of being seen as the ‘Colouring-in Department’.
PAYMENT PROCESSOR VS PAYMENT GATEWAY VS A MERCHANT ACCOUNT – UNDERSTANDING THE DIFFERENCES FOR ECOMMERCE
The secret to running a successful ecommerce business is taking your time to understand the basics. Most ecommerce merchants know that payment processors, payment gateway and merchant accounts are essentials for making online sales, but very few understand their differences. They tend to use the terms interchangeably, and this can harm their end goals when looking for the ideal payment provider. Keep reading to understand these concepts and how to choose the suitable one.
A COMPREHENSIVE GUIDE TO CHOOSING THE RIGHT ECOMMERCE PAYMENT GATEWAY FOR YOUR BUSINESS
In the digital age, eCommerce is a booming industry that will only continue to grow as time progresses. Maybe you’ve already begun your own eCommerce journey, or perhaps you’re just starting your eCommerce research. Regardless of where you are in your business endeavors, an essential element to running a profitable eCommerce business is choosing the right payment gateway. Read on to learn more about these popular payment gateways and what each has to offer your growing eCommerce business.
6 THINGS TO DO ECOMMERCE DIGITAL MARKETING RIGHT
The scope of this article focuses on what we consider “hygiene” activities within the digital space, to help you drive traffic to your site, including mobile optimisation of your ecommerce site, email marketing, email marketing automation, sending personalised emails, content marketing, social media and selling, creating shoppable social media posts, search engine optimisation (SEO), paid advertising on Google Ads, Instagram Ads, Facebook Ads and Google Shopping Display Ads.
ENTREPRISE ECOMMERCE PLATFORMS 2020 COMPARISON - FEATURES, PRICING, LIMITATIONS
If you are undergoing digital transformation, or evaluating your enterprises’ current digital commerce platform for fitness for purpose moving forward, there are many aspects that need to be considered. This article is an attempt to filter out the noise and focus on the core aspects that are most important to an enterprise level customer as a starting point down the path of selecting platform partners to invite to a request for information or request of proposal. The focus of the article is currently on Enterprise B2C/D2C commerce platforms.
POST PANDEMIC CHINA: DIGITAL LEADS THE WAY
With China now in post-pandemic phase, the country begins its transition to the ‘new normal’, and companies and their brands, like consumers, are starting to look ahead and invest again in the future. While UK lockdown looks set to last for a while yet, there are some key lessons in futureproofing your brands to take away from re-emergent China. Tan Kay Kin, CEO of our Asia Agency Bray Leino Splash, shares insight, advice and predictions…
HOW TO SET UP AN AMAZON WEB STORE
As more brands consider building out a new eCommerce capability, moving from a ‘bricks & mortar’ only strategy or just looking for another channel to sell directly to consumers, now is the time to consider what ‘being on Amazon’ could mean for your brand and product sales. Bray Leino UK's Digital Director, Patrick Furse, has the low-down on Amazon Stores.
B2B Tech brands that believe in H2H, adopt B2C standards of creativity.
The thing about human expectations is that they are never bound by category. Amazon sets the bar for digital customer experience. Netflix sets the bar for entertainment. Apple sets the bar for intuitive technology. Every other business is judged accordingly. Humans don’t make compassionate allowance for sectors or verticals in the endless battle for their time, attention and memory space.
Five simple CX improvements to make today
How can you make simple changes to your customers’ experience? Do you understand the human behind the purchase? Can you be more useful to your audience? Here are the top five thought starters…
Map it out. The journey to a better user experience.
Customer journey maps are a powerful way to visualise any customer experience. By tracking touchpoints, you can uncover problems and insights to better align with customer needs.
LESSONS IN CX: A TRIP TO SOUTH EAST ASIA – PART 3 – HONG KONG. WILL WE SEE OUR SUITCASES AGAIN?
If Singapore is a city seemingly built from the ground up to be as effortless as possible to inhabit and Kuala Lumpur is a city that exudes more of an unkempt charm, Hong Kong would exist on a scale somewhere between the two.
Lessons in CX: A trip to South East Asia - Part 2 – Not taking a stroll around Kuala Lumpur.
If Singapore is a city seemingly built from the ground up to be as effortless as possible to both inhabit and visit - then Malaysia offers a very different experience.
