The scope of this article focuses on what we consider “hygiene” activities within the
digital space, to help you drive traffic to your site, including mobile optimisation of your
ecommerce site, email marketing, email marketing automation,
sending personalised emails, content marketing, social media and selling, creating shoppable social
media posts, search engine optimisation (SEO), paid advertising on Google Ads, Instagram Ads,
Facebook Ads and
Google Shopping Display Ads.