CHALLENGE
Centek Group is a leading engineering firm specialising in the design and manufacture of casing Centralisers, a crucial component in the oil and gas industry.
Given this growth, Centek Group needed a corporate identity and online website presence that would reflect and reinforce their increasingly prominent standing in the market and their growing reputation for engineering excellence,
effectiveness and reliability.
APPROACH
To the key audience of oil drilling professionals, nothing is more attractive than those qualities. The new branding needed to convey innovation, confidence and success.
Our B2B marketing specialists held workshops with businesses leaders to understand how they defined their product’s ability to embody these values.
Working with teams on both sides of the Atlantic we identified the desirable values and qualities already in evidence and used the insight to manifest them explicitly.
Using this insight, we applied our specialised B2B brand definition and identity tools to create a compelling brand essence with strong connotations of reliability and engineering excellence, ‘Perfectly Balanced’.
We also devised an engaging B2B brand proposition, ‘Excellence to the Core’, capturing authority and delivering clear relevance to the drilling industry, designed not only to resonate with potential customers and
partners globally, but to also inspire current and potential employees in the UK and US.
We launched Centek’s new B2B brand and corporate identity, logo, website, and all associated collateral on both sides of the Atlantic at the end of 2014.
EXPERTISE
- B2B Brand strategy - Website design & development
- Site information architecture
- CMS integration
- Responsive Website design
