In a highly competitive and saturated credit card environment,
getting another card into a customer's hands is a challenge.
In the area of direct sales, particularly at bank branches and
events, getting the customer's attention whilst he/she is on the
move and in a hurry is an even bigger challenge.
Enter the Citibank iPad App, designed to help Direct Sales Agents
perfect and complete their pitch easily and efficiently.
We outlined 5 typical lifestyle personas of Credit Card Users as a
conversation starter and developed these key features for the iPad
Products vertical and horizontal overlays that slide in and out
enabling the Sales Person to jump quickly into pitching any
Product Detail Pages with hotspots communicating key Products
highlights, benefits and features
A Product Recommender Tool with 4 easy questions that profiles
the customer and recommends a suitable card or cards
A Product Comparison Tool that lets the Sales Person add
any card a customer may be interested in and run a quick
A built-in Ready Credit PayLite Online Calculator that
lets the Customer see the savings he can enjoy
A summary of Citibank Privileges that allows the Sales Person to
walk through all the generic privileges like CWP, Gourmet
Pleasures, Citi Alerts.
- Site information architecture
- Visual design
- iOS iPad App Programming
Over 30% improvement conversions from Direct Sales Agents using
the iPad App.